Amber Coville, Executive Director
Joined Valley Heartland in 2016
As the new Executive Director, Amber works with the Board of Directors to guide the organization’s strategic direction. She leads initiatives that drive economic growth, business retention and expansion, investment attraction, and regional collaboration. Amber’s leadership extends to the Regional Economic Development work Valley Heartland leads on behalf of Lanark County, including projects like the Rural Community Inclusion Pilot Project, REDI Pilot Project, and the award-winning Digital Land in Lanark campaign.
Eileen Campbell, Lending and Business Advisor
Joined Valley Heartland in 2024
Elieen reviews loan applications, works with existing loan clients, and provides advisory support related to business finance to both loan and non-loan clients. She specializes in supporting small and medium businesses with her extensive knowledge in bookkeeping, and general business practices including HR, WSIB, and taxes.
Danika Bowick, Office & Loans Administrator
Joined Valley Heartland in 2025
Danika supports the Executive Director and Lending & Business Advisor by managing loan administration, coordinating disbursements, and maintaining accurate client records. As the first point of contact for visitors, Danika oversees front-office operations, co-tenant relations, and the coordination of meeting space rentals.
Amber Coville, Executive Director
Joined Valley Heartland in 2016
As the new Executive Director, Amber works with the Board of Directors to guide the organization’s strategic direction. She leads initiatives that drive economic growth, business retention and expansion, investment attraction, and regional collaboration. Amber’s leadership extends to the Regional Economic Development work Valley Heartland leads on behalf of Lanark County, including projects like the Rural Community Inclusion Pilot Project, REDI Pilot Project, and the award-winning Digital Land in Lanark campaign.
Diplomas + Certificates
- Business Plan Analysis for Small Business Certificate – Acadia University
- Business Succession Planning – Certificate Acadia University
- Design Thinking Certificate – Acadia University
- Client Management Certificate – Acadia University
- Innovation Leadership Certificate – Ryerson University
- Applied Strategic Planning Certificate - Ottawa U
- AODA Certificate – Ontario
- Entrepreneurship Center Management Certificate – International Business Innovation Association
- Marketing and Graphic Design Diploma – Loyalist College
- Drone Pilot Certificate – Basic Operations
- Gender-based Analysis Plus Certificate of Completion
Other Experiences
- Etsy shop owner (current)
- Six years in municipal government, coordinating rural immigration, tourism, and other economic development initiatives.
- Two years experience with a metropolitan boutique marketing agency working with businesses on brand strategies.
Eileen Campbell, Lending and Business Advisor
Joined Valley Heartland in 2024
Elieen reviews loan applications, works with existing loan clients, and provides advisory support related to business finance to both loan and non-loan clients. She specializes in supporting small and medium businesses with her extensive knowledge in bookkeeping, and general business practices including HR, WSIB, and taxes.
Diplomas + Certificates
- BSc. Joint Honors Criminal Justice/Accounting and Computer Science
- Graduate – Fraud and Forensic Accounting
Other Experiences
- 20 years in Finance and Business Advisory (Small/Medium businesses – HR, WSIB, full cycle bookkeeping, and taxes)
Danika Bowick, Office & Loans Administrator
Joined Valley Heartland in 2025
Danika supports the Executive Director and Lending & Business Advisor by managing loan administration, coordinating disbursements, and maintaining accurate client records. As the first point of contact for visitors, Danika oversees front-office operations, co-tenant relations, and the coordination of meeting space rentals.
Diplomas + Certificates
- Health Office Administration Certificate
Other Experiences
- One year of experience in administration and space planning in the cannabis industry.
- Nine years of administration experience working with a Community Hospital Foundation, supporting the Executive Director and Board of Directors with donor relations, special events and other duties.
- Four years of experience providing reception and bookkeeping services in CPA and small business offices.
- Three years of experience providing office administration for a lending and mortgage centre.